E-Commerce Growth With an online presence and a diverse product range including DIY kits and custom mirrors, there is significant potential to expand digital marketing efforts and enhance online sales channels to reach a broader customer base.

Customer Engagement Utilizing tools like Klaviyo and Attentive suggests a focus on personalized marketing and customer retention strategies, presenting opportunities to upsell complementary home decor products or accessories.

Market Expansion Serving the DIY and home improvement segments, the company can explore partnerships with interior designers, home renovation platforms, or retail outlets to increase visibility and sales in related markets.

Product Diversification Offering both ready-made and customizable mirrors positions the company for cross-selling upgrades or related home decor items, which can boost average order value and customer lifetime value.

Technology Utilization Their current tech stack enables data-driven insights and improved customer experience, providing opportunities to implement targeted advertising, retargeting campaigns, and enhanced website interactions to drive conversions.