InGame Leader Frameplay positions itself as the intrinsic in-game advertising leader, delivering turnkey, brand-safe experiences across thousands of games. The scalable model enables brands to reach players where they play with consistent measurement and safety standards. This creates a compelling value prop for advertisers seeking high-ROI, cross-title campaigns in gaming.

Strategic Partnerships Recent alliances with TransUnion and NexTide expand Frameplay’s targeting capabilities and distribution channels. The TransUnion partnership enhances data-driven audience targeting for brands, while the NexTide livestream partnership enables scalable, brand-safe live activations within gaming contexts. These partners create sales angles to agencies and brands seeking data-rich, cross-platform campaigns.

Leadership Momentum New leadership appointed in 2024, including CEO Sandy Shanman and President Jonathan Troughton, backed by renewed board direction. This signals a refreshed go-to-market strategy and potential focus on enterprise clients and strategic partnerships. Frameplay’s leadership shift is a talking point to engage decision-makers at brands prioritizing innovation and scalable game advertising.

Measurement Assets Frameplay has invested in published research, including the 2022 Intrinsic In-game Advertising Report and Network Insights Summary with TransUnion. These assets provide credible benchmarks and gamer sentiment insights to justify spend, support case studies, and accelerate education for marketing teams considering in-game placements.

Livestream Opportunity With live-streaming advertising becoming part of its offering through NexTide and growing gamer audiences, Frameplay is well positioned to sell cross-channel campaigns that combine in-game placements with livestream and esports contexts. Target brands looking to reach engaged, streaming-centric audiences with brand-safe, measurable activations.