Heritage and Luxury Appeal The Francis Marion Hotel's status as a historic landmark and member of the Historic Hotels of America highlights its focus on providing authentic, high-end experiences. This positions the hotel well to attract upscale travelers seeking luxurious amenities and unique cultural experiences.

Meetings and Events Capacity With 18,000 square feet of meeting space and a prime location on King Street, the hotel is an ideal venue for corporate events, conferences, and social gatherings, offering potential for partnerships with event organizers and corporate clients.

Local Market Engagement Located in Charleston's vibrant downtown area with proximity to shopping, nightlife, and dining, the hotel can leverage partnerships with local vendors and attractions to enhance guest experiences and create cross-promotional sales opportunities.

Dining and Amenities On-site amenities such as The Swamp Fox Restaurant & Bar, Starbucks, spa, and gift shop provide multiple revenue streams and opportunities to upsell services to both leisure and business guests.

Mid-Sized Market Presence Competing with similar sized establishments, the hotel can focus on differentiating through personalized service and its historic charm, which can be key selling points in marketing campaigns to attract discerning travelers and corporate clients.