Luxury market focus Target high-end residential and hospitality clients leveraging the firm’s track record with luxury homes, boutique hotels like Deer Path Inn, and private clubs to expand into premium hotel and luxury residence projects.

Boutique partnerships Leverage existing collaborations with fabric, furnishing, and accessory lines from Lee Jofa, Arteriors Home, and Clarence House to offer exclusive interior packages and co-branded product suites to affluent clients.

Multiregional reach Capitalize on dual bases in Chicago and Florida to pursue cross-regional design projects, resort and hospitality work, and heritage property preservation that can benefit from regional marketing and referrals.

Digital and tech leverage Utilize the firm’s tech stack (AutoCAD, SketchUp, WordPress, MySQL, Shopify, Mailchimp, Adobe Suite) to offer virtual design previews, e-commerce product drops, serialized case studies, and targeted email campaigns to engage potential clients and partners.

Financial scale signals Position as a proven luxury design partner capable of handling mid-sized to large projects with revenue in the 10–25 million range, targeting corporate hospitality developers, private clubs, and upscale developers seeking established design leadership.