Public sector growth Leverage leadership promotions and expanded federal market focus (e.g., John Somerville’s EVP promotion) to explore expanded opportunities with government agencies, agencies’ facilities, and security-oriented urban planning projects.

Healthcare expansion Recent Nebraska Medicine clinic award signals ongoing demand for large-scale health facility design; target regional health systems and multi-story, community hospital expansions for architectural and interior design services.

Veterans memorial engagements New collaboration for Veterans Memorial projects with Bloomington and city partners indicates opportunity to pursue memorials, cultural centers, and public memory projects in midwestern markets.

Leadership readiness Firmwide operational leadership appointment and growth across geographies suggests capacity to scale services for large integrated projects; position as trusted design partner for multi-market programs and PMO support.

Mixed-use and hospitality Recent Verandah Social Club concept indicates appetite for hospitality, experiential spaces, and entertainment districts; pursue hotels, resort campuses, and mixed-use developments with specialized interior and outdoor design.