Strong Policy Expertise Franklin Square Group’s specialization in helping innovative companies communicate effectively with policymakers presents an opportunity to offer complementary lobbying, advocacy, or strategic communication solutions tailored to their bipartisan and government relations focus.

Recent Leadership Expansion The appointment of notable partners such as Kevin Cummins, Wes McClelland, and Jessica Martinez indicates ongoing growth and a bolstering of leadership capacity, suggesting potential for expanding service offerings or strategic alliances to support their increased operational scale.

Technology-Driven Approach With a tech stack incorporating AWS, Google Analytics, and other digital tools, Franklin Square demonstrates an embrace of data and technology. Opportunities exist to introduce innovative analytics, digital engagement platforms, or cybersecurity solutions to enhance their policy advocacy efforts.

Boutique Market Position As a smaller firm with 11 to 50 employees competing against larger government relations agencies, Franklin Square offers a niche, personalized service model—ideal for premium technology services, bespoke content solutions, or specialized consulting for targeted advocacy campaigns.

Growth Potential in Policy Sector Given the firm’s recent hires and focus on bipartisan government relations, there is a market opportunity to support their expansion into emerging policy areas, including cybersecurity, technology, and innovation, which are likely to be key client interests.