Award Winning Position Fraser and Fraser as a proven leader in probate research and genealogy, leveraging recent industry recognitions to open conversations with law firms, estates, and wills professionals seeking trusted partners.

Family Business Capitalize on their Family Business of the Year win to target mid to large law firms and financial services clients seeking continuity, reliability, and a reputable heritage in handling sensitive probate and estate matters.

Global Reach Highlight international probate research capabilities and lineage tracing to appeal to multinational estates, clients with cross-border assets, and firms needing seasoned researchers for complex global probate cases.

Digital Trust Emphasize robust tech stack and data-driven approaches (site analytics, user experience, secure delivery) to reassure prospects about accuracy, compliance, and efficient case handling.

Growing Practice Leverage recent launch of Lineage and participation in Probate TV to propose packaged services for scalable growth, such as add-on asset tracing, indemnity insurance coordination, and enhanced due diligence for large estates.