Insights

Growing Product Line Recent launches of new colors for popular models within the Fun Bike Range indicate an opportunity to upsell accessories and apparel tailored to these specific models, catering to enthusiasts looking for customization options.

Expanding Dealership Network Fraser Motorcycles operates multiple dealerships across key Australian markets, including Harley-Davidson and Ducati franchises, which provides numerous touchpoints to cross-promote high-margin accessories, parts, and extended service plans.

Family-Owned Personalization As a family-owned business with a strong local presence and community involvement through events and clubs, there is potential to develop loyalty programs and targeted marketing campaigns aimed at passionate riders and motorcycle enthusiasts.

Digital Engagement Opportunities With a tech stack including Google Analytics and YouTube, Fraser Motorcycles can leverage digital channels for targeted advertising, promotional videos, and online sales campaigns focused on their latest models and gear.

Market Positioning Operating in a competitive space with notable brands like KTM and Yamaha, Fraser Motorcycles can capitalize on their extensive history and wide range of franchise offerings to position themselves as the go-to destination for premium motorcycle products and accessories in Australia.

Fraser Motorcycles Tech Stack

Fraser Motorcycles uses 8 technology products and services including Snowplow, Unpkg, MySQL, and more. Explore Fraser Motorcycles's tech stack below.

Snowplow

Analytics

Unpkg

Content Delivery Network

MySQL

Database

Shogun Page Builder

Page Builders

hCaptcha

Security

HSTS

Security

YouTube

Video Players

Google Analytics

Web Analytics

Fraser Motorcycles Email Formats	Example	Percentage
First.Last@frasermotorcycles.com.au	John.Doe@frasermotorcycles.com.au	50%
First.Last@frasermotorcycles.com.au	John.Doe@frasermotorcycles.com.au	50%

Fraser Motorcycles Email Formats

Example

Percentage

First.Last@frasermotorcycles.com.au

John.Doe@frasermotorcycles.com.au

50%

First.Last@frasermotorcycles.com.au

John.Doe@frasermotorcycles.com.au

50%

Frequently Asked Questions

What is Fraser Motorcycles's official website and social media links?

Fraser Motorcycles's official website is frasermotorcycles.com.au and has social profiles on LinkedIn.

What is Fraser Motorcycles's NAICS code?

Fraser Motorcycles's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Fraser Motorcycles have currently?

As of December 2025, Fraser Motorcycles has approximately 51 employees across 1 continents, including Oceania. Key team members include Group Human Resources Manager: R. W.Information Technology Manager: R. A.Sales Administrator: L. C.. Explore Fraser Motorcycles's employee directory with LeadIQ.

What industry does Fraser Motorcycles belong to?

Fraser Motorcycles operates in the Motor Vehicle Manufacturing industry.

What technology does Fraser Motorcycles use?

Fraser Motorcycles's tech stack includes SnowplowUnpkgMySQLShogun Page BuilderhCaptchaHSTSYouTubeGoogle Analytics.

What is Fraser Motorcycles's email format?

Fraser Motorcycles's email format typically follows the pattern of First.Last@frasermotorcycles.com.au. Find more Fraser Motorcycles email formats with LeadIQ.

When was Fraser Motorcycles founded?

Fraser Motorcycles was founded in 1955.

Fraser Motorcycles

Q: How many employees does Fraser Motorcycles have currently?

Fraser Motorcycles has approximately 51 employees.

Q: What technology does Fraser Motorcycles use?

Fraser Motorcycles's tech stack includes Dojo Toolkit, PHP, VISA, MySQL, Google Fonts API.

Motor Vehicle ManufacturingNew South Wales, Australia51-200 Employees

Established in 1955, Fraser Motorcycles has steadily grown to become Australia’s Premiere Motorcycle retailer. Passion is at the heart of our success as well as a drive to provide our customers opportunities to access the latest models, a wide selection of apparel and the benefits of a huge range of motorcycle parts.

Our stores deal quality Pre-Owned motorcycles, and we offer unparalleled service on Motorcycle Finance and Insurance.

At Fraser Motorcycles we live the lifestyle just as you do and co-ordinate many different events for our customers and enthusiasts alike. We pride ourselves in the involvement with many motorcycles owners clubs, taking part in demo days, cruises and track days all over the country.

1955 The Fraser entity is founded from humble beginnings
1965 The company opens its first retail dealership at its current location in Broadmeadow
1968 FMC Sydney opens its doors at Strathfield
1976 Warren Fraser takes over management of FMC Newcastle
1978 FMC Sydney moves to Homebush site where it stays for 30 years
1983 Warren Fraser takes up management of the head office and distribution
1984 FMC begins long association with Harley-Davidson
1992 FMC Perth Opens
1996 FMC Wollongong Opens
2007 Ducati City Melbourne Opens
2008 The new FMC Sydney state-of-the-art dealership opens
2013 FMC begins association with Norton
2013 FMC City store Opens
2016 Northern Beaches Harley-Davidson Opens
2017 Northside Harley-Davidson Opens

Concord Dealership : Harley-Davidson and Ducati.
Sydney City Dealership : Ducati.
Northern Beaches Harley-Davidson : Harley-Davidson.
Newcastle Dealership : Harley-Davidson, Ducati and Honda.
Wollongong Dealership : Harley-Davidson and Ducati.
Perth Dealership : Harley-Davidson and Ducati.
Ducati Melbourne Dealership : Ducati.
Northside Harley-Davidson : Harley-Davidson.

The Fraser Group of companies continues to be a family-owned business under the direction of Warren Fraser and his wife, Catherine.

Insights

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