FRC Research Employee Directory
Market ResearchNew York, United States11-50 Employees
FRC Research is a full-service market research firm based in Great Neck, New York, that emphasizes rigorous study execution and actionable marketing recommendations. Projects are closely overseen by senior management from the initial problem definition through analysis and ongoing counsel. Its practice areas include line optimization, A&U studies, brand extension research, concept and product testing, brand health tracking, and trade-off analysis, including DCM and conjoint. Its client base comprises Fortune 500 companies as well as mid-sized organizations, collaborating with both research professionals and marketing management teams. Within the market research industry, the company is positioned as a partner that pairs rigorous research with strategic guidance. A 2016 press report states that Lieberman Research acquired FRC Research.