Acquisition history Leverage the recent acquisition by Lieberman Research to position as a complementary or expanded capability for potential clients who value integrated market research offerings and robust senior oversight.

Mid-market focus Target Fortune 500 and mid-size companies seeking specialized services in Brand Health, Concept Testing, and Trade-off Analysis, highlighting FRC Research as a boutique yet seasoned partner with senior-led projects.

Actionable outputs Promote the firm’s emphasis on turning studies into actionable marketing recommendations, offering case-led playbooks and ongoing counsel to prospective clients aiming to shorten time-to-insights.

Digital readiness Position technology stack strengths (Google Cloud, WordPress, Cloud-based collaboration) as a foundation for scalable projects, data security, and efficient delivery to clients with growing data needs.

Growth opportunities Highlight the firm’s broad services (Line Optimization, Conjoint, Brand Tracking) to cross-sell within existing client bases and expand into adjacent markets such as product testing and A&U studies for deeper market coverage.