Funding Upsell Recent capital funding grant of $174K for system upgrades indicates willingness to invest in technology and operations. Position as a vendor for modernization, digital catalog enhancements, or CRM/analytics upgrades compatible with Google Workspace and analytics tools.

Executive Leadership New executive director Maggie McKenna appointed in 2023 presents an opening to engage at the leadership level with a focus on strategic partnerships, fundraising support, and expanded audience outreach programs.

Tech Modernization Existing tech stack includes Google Analytics, Google Conversion Tracking, Google Workspace, Privy, and an Apache server. Opportunity to offer integrated fundraising campaigns, e-commerce enhancements in the museum shop, and audience segmentation to boost memberships and donations.

Membership Growth Active spring membership drives and ongoing education initiatives point to a receptive base for membership renewals, tiered programs, and exclusive virtual or in-person experiences, with potential for bundled offerings and sponsor-led events.

Cultural Partnerships Collaborations like MOOD Fest show willingness to partner with local cultural events. There is room to pitch joint programs, cross-promotions with schools, tourism agencies, and other cultural institutions to broaden visitation and community engagement.