Industry Advocacy Drive Free TV Australia is actively engaging in campaigns that highlight the importance of free-to-air television, especially in combating potential threats from big tech and advocating for government intervention. This presents opportunities for service providers focused on advocacy tools, lobbying support, or media amplification solutions.
Digital Transformation Focus The recent launch of OTT services in Israel and campaigns around connected TV challenges indicate a strategic pivot toward digital and multi-platform content delivery. Companies offering innovative OTT technology, content management, or audience targeting solutions could find a receptive market with Free TV’s initiatives.
Policy and Regulatory Engagement With the hiring of a Director of Public Policy and involvement in regulatory reform reports, Free TV demonstrates a strong focus on navigating and shaping industry regulation. This suggests opportunities for consultancies, compliance platforms, or legal tech providers offering services aligned with industry policy developments.
Content and Audience Engagement Recent campaigns emphasizing the importance of free local TV services and sports broadcasting reflect a focus on core content delivery that resonates with viewers. Solutions aimed at enhancing audience engagement, content distribution, or local advertising could be highly relevant.
Partnership and Platform Expansion The company's involvement with new media platforms and their advocacy campaigns indicate a willingness to explore partnerships, technology integrations, or platform enhancement services that support the expansion of free-to-air content across emerging digital and connected TV environments.