Home-based care mandate Target families in Georgia who are already caregiving at home and may qualify for Structured Family Care under Georgia Medicaid, highlighting Freedom Adult Care as the facilitator that handles eligibility, paperwork, and ongoing support.

Medicaid funding enablement Position as a revenue-positive option for eligible caregivers by enabling stipends through Georgia Medicaid, emphasizing a clear path to financial support for families without institutional care.

Local expertise advantage Leverage the two-decade track record in Georgia and local leadership to build trust with Medicaid case workers, healthcare coordinators, and community organizations to expand referral channels.

Family caregiver ecosystem Offer partnerships with local elder care providers, hospitals, and social workers to identify potential beneficiaries and streamline introductions to Freedom Adult Care for eligibility guidance and coaching.

Digital readiness Utilize existing tech stack to track referrals, eligibility milestones, and caregiver support needs, while exploring targeted marketing to Columbus and Georgia communities to boost awareness and conversions.