Recent Expansions A Place for Mom has recently expanded its services by launching NursingHomes.com, a new online directory providing critical resources for families and healthcare professionals. This expansion presents an opportunity to collaborate with nursing homes interested in reaching a broader audience through innovative online platforms.

Strategic Partnerships Partnering with United Services Automobile Association (USAA) to offer senior living advisory services to its 13 million members positions A Place for Mom as a trusted advisor in the senior care industry. Leveraging this partnership, sales representatives can explore cross-promotional opportunities and tailored solutions for USAA members seeking senior living options.

Industry Recognition Receiving the 'Best of Senior Living' award multiple times showcases A Place for Mom's commitment to exemplary care and support for aging loved ones. Leveraging this industry recognition, sales development representatives can emphasize the quality of services offered to differentiate from competitors and attract potential clients looking for top-notch senior care solutions.

Leadership Change With the recent appointment of Tatyana Zlotsky as Chief Executive Officer, sales professionals can capitalize on her fresh perspective and leadership to drive new business opportunities. Highlighting Zlotsky's expertise and vision can strengthen relationships with existing clients and establish credibility when engaging with prospects.

Competitive Positioning A Place for Mom's substantial revenue of over $1 billion and innovative tech stack utilizing platforms like GitHub and Google demonstrate its competitive edge in the senior care market. Sales development representatives can leverage the company's financial stability and technological prowess to attract partners seeking a reputable and tech-savvy ally in the industry.