Recent Acquisition FreemanXP recently acquired Comotional, enhancing its strategy practice. This acquisition presents an opportunity to offer a more comprehensive set of services to clients and expand market reach.

Leadership Change Waid left FreemanXP as VP of brand experience EMEA. This change in leadership could open doors for engaging with new decision-makers within the company and exploring partnership opportunities.

Technology Stack FreemanXP leverages a diverse tech stack including Sizmek, Google Analytics, and Marketo. Understanding their technology ecosystem can help position technology solutions that complement or enhance their existing tools.

Competitive Landscape Identifying similarities and differences with companies like Derse, Jack Morton Worldwide, and BCD Meetings & Events allows for targeted sales strategies. Highlighting unique selling points can help differentiate offerings in a competitive market.

Brand Experience Expertise With expertise in brand experience, FreemanXP can be a valuable partner for brands looking to create engaging experiences. Positioning offerings that align with their core focus on social engagement could resonate well in the marketplace.