Unified supply chain Freestyle Solutions targets mid-market retailers with enterprise-grade order and inventory management, offering a scalable cloud and on-premise platform. Sales teams can position Freestyle as a cost-effective upgrade path for growing retailers seeking a single view across channels.

Expansion momentum Freestyle has a track record of frequent product updates and new integrations (Shopify, BigCommerce, CIM, SiteLINK Genesis, M.O.M. updates). This continual innovation creates recurring selling points for upsell into existing customers and offers for channel-agnostic retailers expanding to new platforms.

Security and visibility Recent releases focus on security and operational visibility (M.O.M. 13 Genesis, SiteLINK Genesis). This appeals to brands prioritizing data protection, regulatory alignment, and transparent fulfillment across multiple sales channels.

Mid-market focus With 11-50 employees and $25M–$50M revenue, Freestyle positions itself as a mid-market alternative to larger ERP systems. Sales prospects include growing retailers and brands seeking scalable, affordable enterprise capabilities without enterprise-scale price tags.

Competitive differentiator A proven track record of 2,000+ customers and multi-channel optimization capabilities presents opportunities to target retailers looking to consolidate order management, inventory, and fulfillment across marketplaces, e-commerce, and brick-and-mortar channels.