Digital Marketing Freitas already maintains an online presence with YouTube and Bootstrap; there is an opportunity to formalize branding, optimize the website for lead generation, and deploy targeted video case studies and SEO to win more design services contracts in California.

Tech Modernization The current tech stack relies on Windows Server, ASP.NET, and IIS; migrating to a cloud-based, scalable hosting environment and adopting modern security and DevOps practices could improve reliability for multi-project collaboration.

Partnership Potential As a small design firm, Freitas can pursue growth by forming partnerships or subcontracting arrangements with larger AEC players to access larger bid opportunities and diversify revenue streams.

Regional Focus Located in Newark, California, Freitas is well positioned to target local developers and mid-market contractors in the San Francisco Bay Area and broader California market through localized outreach and relationships.

Portfolio Showcases Leverage existing media usage by building a structured project portfolio and video showreels to differentiate in proposals, support sales conversations, and demonstrate design capabilities.