Boutique collaboration Despite a small team, French & Michigan operates across multiple disciplines (studio, workshop, gallery) which signals potential for cross-selling design-build, fabrication, and art-related services to clients seeking integrated art and environment projects.

Integrated design services Their offerings span residential, commercial, and landscape design-build, suggesting opportunities to pitch turnkey packages, ongoing maintenance, and scalable services to developers, property managers, and mid-size businesses seeking cohesive environments.

Art and craft emphasis The presence of a dedicated workshop and gallery indicates a customer base interested in bespoke, handcrafted objects and art collaborations, creating upsell opportunities for custom commissions, exhibition spaces, and limited-edition design pieces.

Cost-conscious scale Revenue under one million and a small workforce imply a lean operation with potential partnerships or subcontracting models for larger projects, enabling you to propose subcontracted design-build support or joint ventures.

Digital presence leverage Reliance on Squarespace and related tools suggests an opportunity to enhance marketing and e-commerce capabilities, including targeted outreach to galleries, institutions, and boutique developers seeking design-forward products and services.