Luxury and Recognition French Lick Resort is a highly acclaimed hospitality destination featuring two AAA Four-Diamond historic hotels and receiving prestigious awards such as Best Historic Resort and Best Hotel in Indiana. This positions the resort as a premium brand targeting affluent travelers seeking luxury accommodations and exclusive experiences.

Expanding Entertainment Offerings With recent partnerships including a five-year agreement to host Korn Ferry Tour events and collaborations with scenic railway attractions, French Lick is actively expanding its entertainment and event portfolio. This opens opportunities to offer integrated event services, corporate meeting packages, and experiential packages for clients.

Strong Regional Influence Located near major cities like Louisville, Indianapolis, and Cincinnati, French Lick has a strategic regional positioning that attracts both local and regional visitors. Sales efforts can target corporate clients for retreats, conferences, and special events leveraging its convenient proximity and high-quality amenities.

Digital & Online Growth The resort's involvement in online gambling partnerships with Bet365 and Rush Street Interactive indicates an expansion into digital gaming markets. This digital engagement offers cross-promotional opportunities for hospitality, entertainment packages, and loyalty programs aimed at a tech-savvy clientele.

High Revenue and Staffing Capacity With revenue estimates between $500 million and $1 billion and a sizable staff of up to 1,000 employees, French Lick demonstrates substantial market scale and operational capacity. This provides a strong foundation for large-scale collaborations, customized service solutions, and premium product offerings tailored to high-volume hospitality needs.