MICE Growth Leverage over 200,000 square feet of configurable event space and end-to-end planning, catering, and event technology to target corporate meetings, conferences, and incentive programs; position JW Marriott Desert Springs as a premium destination with Marriott Rewards integration and trusted vendor partnerships.

Luxury Experience Upsell Capitalize on five pools, two championship golf courses, a spa, and unique on-site experiences like exotic birds and waterways to create premium leisure packages for weddings, family reunions, and high-net-worth guests; cross-sell spa, golf, dining, and private tours.

Experiential Partnerships Use the resort's distinctive experiences to attract brand partnerships and experiential marketing events, driving incremental sponsorships, F&B revenue, and co-branded campaigns that elevate ADR and occupancy for special occasions.

Tech Driven Sales Highlight the resort’s tech-enabled capabilities for events such as advanced guest WiFi, digital check-in, analytics, and secure onsite networks to upsell premium event technology packages and IT services to corporate clients.

Global Marriott Network Leverage Marriott’s growing global footprint and loyalty ecosystem to attract international groups and multi-city engagements, coordinating cross-property itineraries and expanding regional inbound business through trusted partnerships.