Strategic partnerships Frende Forsikring is expanding through partnerships with banks and fintech-like platforms, including recent collaboration with Tietoevry Banking to enable new members to join the Frende Group. This signals a sales opportunity to offer co-branded or integrated insurance solutions to bank customers and fintech partners.

Digital and tech-led The company highlights a technology-driven culture and uses a modern tech stack (AWS, Power BI, Qlik, iCIMS, Office 365, SQL Server, Figma). This suggests receptiveness to cloud-based, data-driven underwriting, customer experience platforms, and insurtech integrations to improve efficiency and personalization.

Loyalty and premiums Frende emphasizes loyalty programs with automatic discounts and loyalty bonuses for multi-year customers. This creates opportunities to upsell add-ons, cross-sell life and health products, or bundle commercial insurance for mid-market clients seeking value and long-term retention.

Growth and reach With 201-500 employees and a headcount over 400 at the Bergen HQ, Frende is positioned as a growing, domestic insurer owned by a wide constellation of savings banks. This opens avenues to target regional SMEs, co-branded offerings with partner banks, and expanded coverage in underserved segments.

Market position Frende is repeatedly cited as strong in insurance, claims handling, customer service, and satisfaction, indicating a favorable competitive stance. Sales opportunities exist for enterprise clients seeking reliable partners with reputational advantages and proven service performance.