Acquisition Synergy Frequence is now fully integrated with Madhive, combining omnichannel planning and workflow expertise with Madhive’s local capabilities. This presents a cross-sell opportunity to existing Madhive clients who may benefit from enhanced omnichannel workflow and local advertising solutions, as well as potential upsell to Frequence customers seeking broader platform integration.

Local Dominance Recent partnerships with Gray Television expand Madhive’s local media footprint and data-driven capabilities. This signals growing demand for integrated local advertising solutions, suggesting sales potential with more local broadcasters, regional agencies, and local brands seeking smarter planning, activation, optimization, and measurement.

AI-Driven Offerings Madhive launched Maverick AI agents and a Model Context Protocol server, enabling natural language interaction and multi-LLM connectivity. This creates opportunities to pitch AI-enhanced targeting, automated campaign creation, and simplified campaign management to advertisers and agencies aiming for scale with local precision.

Financial Growth With reported revenue in the $50M–$100M range and leadership additions such as a new CFO and SVP of Strategic Sales, Madhive is likely scaling its enterprise-grade offerings. This presents upsell paths to larger agencies and brands seeking robust financial-backed platforms with strong governance and strategic sales execution.

Tech Stack Leverage Frequence and Madhive leverage a modern tech stack including Snowflake, Power BI, Tableau, and New Relic, plus collaboration tools. This positions them to offer data-driven storytelling, dashboards, and performance insights to potential clients, particularly those prioritizing measurable ROI and integrated analytics across local campaigns.