Executive Leadership Change WideOrbit recently promoted Susie Hedrick to the position of Chief Executive Officer. This leadership change may present an opportunity for business development professionals to engage with the company's new decision-maker and explore potential sales partnerships or collaborations.

Product Launches WideOrbit has been actively launching new products like WO Network, WO Fusion, and integrating with partners like YANGAROO Inc. These product launches signify a potential expansion in their offerings, presenting sales development representatives with opportunities to pitch complementary solutions or services to enhance WideOrbit's product suite.

Technology Stack With technologies like Tableau Desktop, Microsoft Dynamics, and Adobe Creative Suite in their stack, WideOrbit demonstrates a commitment to leveraging cutting-edge tools. Business development professionals can highlight synergies between their own tech solutions and WideOrbit's stack to offer integrated and seamless solutions.

Market Positioning WideOrbit's partnerships with industry leaders and its focus on broadcast and network TV and radio inventory management showcase its strong market positioning. Sales development representatives can leverage this reputation to position their offerings as complementary to WideOrbit's suite, catering to a similar target audience.

Competitive Landscape With revenue in the range of $100M - 1B, WideOrbit competes with similar companies like Imagine Communications, TEGNA, and Comcast Technology Solutions. Understanding the competitive landscape can help sales professionals tailor their pitches to showcase unique value propositions that differentiate their offerings from competitors in the same space.