Expansion through acquisitions Fresenius has recently expanded its portfolio by acquiring Ivenix, Inc., a specialized infusion therapy company. This acquisition presents an opportunity for cross-selling products and services to a broader customer base.

Innovative patient training programs Launching a virtual reality-based training program for patients undergoing peritoneal dialysis showcases Fresenius' commitment to innovative solutions. This program can be leveraged to engage with healthcare providers and explore partnership opportunities.

Technological capabilities With a tech stack including PTC Creo, Office 365, and more, Fresenius demonstrates a strong technological foundation. Highlighting these capabilities can attract tech-savvy clients who value cutting-edge solutions.

Strategic market positioning Being in the medical equipment manufacturing industry, Fresenius competes with key players like ICU Medical and Thermo Fisher Scientific. Identifying market gaps or differentiation points can aid in targeted sales strategies.

Global revenue potential Despite current revenue figures falling within the $0-10M range, exploring global markets and partnerships can drive revenue growth. Targeting regions where medical equipment demand is high could unlock significant sales opportunities for Fresenius.