Product Innovation Fresh Express continuously expands its product offerings with new salad kits, including Mediterranean-inspired Chopped Kits and globally inspired flavors, presenting opportunities to promote innovative and health-focused products to health-conscious consumers and culinary enthusiasts.

Market Engagement Active participation in industry trade shows like the IFPA Global Produce & Floral Show and the Canadian Produce Marketing Association demonstrates Fresh Express's commitment to industry leadership, providing avenues to connect with distributors, retailers, and partners for expanding distribution channels.

Consumer Engagement The launch of initiatives such as the Express Yourself Recipe Contest highlights opportunities to engage consumers through interactive marketing campaigns, encouraging brand loyalty and user-generated content that can be leveraged to boost sales.

Organic Growth With over 100 varieties of salads and vegetables, including organic options, there is significant potential to target organic and health-oriented retail segments seeking fresh, convenient, and nutritious produce.

Geographic Expansion Having established a strong presence in the US with participation in international industry events, Fresh Express could explore expanding its reach further into new regional markets or international territories to increase sales opportunities.