Authentic Handmade Appeal Freshie & Zero emphasizes handmade, artisanal jewelry crafted with sterling silver and gold filled materials, appealing to consumers seeking unique, quality, and locally-made accessories. This presents sales opportunities with boutique retailers, craft gift shops, and outlets that prioritize artisanal products and support small-scale artists.

Strong Local Presence With a flagship store in East Nashville and a focus on Nashville-based craftsmanship, the company has cultivated a loyal local customer base. Expansion into nearby regions or regional gift markets could drive increased sales among consumers interested in supporting local artisans.

Diverse Product Mix In addition to jewelry, Freshie & Zero offers an eclectic selection of gifts, candles, stationery, and cards, creating cross-selling opportunities for vendors interested in boutique gift sets or seasonal collections that align with aesthetic and lifestyle branding.

Digital Engagement Utilizing a tech stack that includes Google Analytics and social media tools, there is potential to enhance digital marketing efforts. Collaborating on targeted online campaigns could help expand their customer base and increase direct sales through their website.

Creative Collections The launch of gemstone-based collections like Dusky Coast indicates a trend toward nature-inspired, statement pieces. Partnering with designers or suppliers of high-quality gemstones and unique jewelry components can help Freshie & Zero diversify their offerings and elevate their brand appeal.