Insights

Market Leadership Fridababy holds over a 70% market share in its primary category, indicating strong consumer loyalty and brand recognition. This dominance offers a platform for expanding product lines and entering new retail channels like specialty stores, which can further increase sales reach.

Global Presence With products available in over 50 countries and featured in more than 40,000 US stores across multiple retail channels, there are significant opportunities for partnerships with international and national distributors to accelerate global sales growth.

Innovative Product Line The company's development of unique and trending products such as breast milk flavored ice cream and adult-focused wellness platforms demonstrates a readiness to innovate and target niche market segments, providing cross-selling and upselling opportunities across different customer groups.

Facility Expansion Recent expansion to a large distribution center in Jacksonville positions Fridababy for increased supply chain capacity. This investment signals readiness to scale operations, supporting larger order volumes and broader distribution, thereby opening new sales channels.

Digital and Content Strategy Fridababy’s focus on digital marketing, including collaborations with popular brands and launching content-focused platforms, presents opportunities for targeted advertising campaigns and influencer partnerships to drive product awareness and direct sales.

Frida Tech Stack

Frida uses 8 technology products and services including Facebook Pixel, Tableau, Gmail, and more. Explore Frida's tech stack below.

  • Facebook Pixel
    Analytics
  • Tableau
    Business Intelligence
  • Gmail
    Email
  • Hootsuite
    Marketing
  • Python
    Programming Languages
  • HSTS
    Security
  • CivicTheme
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Frida's Email Address Formats

Frida uses at least 2 format(s):
Frida Email FormatsExamplePercentage
First@fridababy.comJohn@fridababy.com
76%
First.Last@fridababy.comJohn.Doe@fridababy.com
21%
FLast@fridababy.comJDoe@fridababy.com
1%
Last@fridababy.comDoe@fridababy.com
2%
First@frida.comJohn@frida.com
63%
First.Last@frida.comJohn.Doe@frida.com
21%
Last@frida.comDoe@frida.com
15%
FirstLast@frida.comJohnDoe@frida.com
1%

Frequently Asked Questions

Where is Frida's headquarters located?

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Frida's main headquarters is located at 82 Northeast 26th Street Suite 101 Miami, Florida 33137 United States. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is Frida's phone number?

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You can contact Frida's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Frida's stock symbol?

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Frida is a publicly traded company; the company's stock symbol is LFEX.

What is Frida's official website and social media links?

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Frida's official website is frida.com and has social profiles on LinkedInCrunchbase.

What is Frida's NAICS code?

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Frida's NAICS code is 44-45 - Retail Trade.

How many employees does Frida have currently?

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As of March 2026, Frida has approximately 249 employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Ceo: C. H.Chief Executive Officer: C. R.Chief Of Staff To Founder & Ceo: D. B. J.. Explore Frida's employee directory with LeadIQ.

What industry does Frida belong to?

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Frida operates in the Retail industry.

What technology does Frida use?

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Frida's tech stack includes Facebook PixelTableauGmailHootsuitePythonHSTSCivicThemeX-Content-Type-Options.

What is Frida's email format?

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Frida's email format typically follows the pattern of First@fridababy.com. Find more Frida email formats with LeadIQ.

When was Frida founded?

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Frida was founded in 2014.

Frida

RetailFlorida, United States201-500 Employees

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Section iconCompany Overview

Headquarters
82 Northeast 26th Street Suite 101 Miami, Florida 33137 United States
Phone number
Website
frida.com
Stock Symbol
LFEX
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Frida's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Frida's revenue is estimated to be in the range of $250M$500M

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