Insights

Strong Market Presence Frida maintains a dominant position within its core parenting category, holding over 70 percent market share and being widely available through more than 40,000 retail locations across various channels nationwide. This extensive distribution network indicates a well-established brand recognition that can be leveraged for introducing new products or expanding into adjacent markets.

Rapid Product Innovation With over 100 products developed in nine years, including the popular NoseFrida, Frida demonstrates a committed focus on innovative, consumer-friendly solutions. This agility in product development creates opportunities to collaborate on new health and wellness solutions tailored to parents and families, including potential partnerships in health tech or wellness categories.

International Expansion Frida's presence in more than 50 countries offers a pathway for sales growth through international markets. Partners interested in entering or expanding within the global parenting or healthcare retail sectors can find opportunities in collaboration with Frida to access diverse consumer bases.

Technology Adoption Utilizing a tech stack that includes cloud services, CDN, and automated marketing platforms such as Google Workspace and Mautic signals a digitally savvy operation. This presents avenues for joint ventures or integrations that enhance e-commerce experience, consumer engagement, and personalized marketing efforts.

Growth Potential in Parenthood Sector With a focused product line addressing essential aspects of parenting and postpartum care through Frida Mom, the company is well-positioned to capitalize on the increasing demand for maternity, postpartum, and baby health products. Engaging with Frida's expanding portfolio can open opportunities for sales in complementary healthcare, wellness, or postpartum support sectors.

Frida Tech Stack

Frida uses 8 technology products and services including Facebook Pixel, Tableau, Gmail, and more. Explore Frida's tech stack below.

  • Facebook Pixel
    Analytics
  • Tableau
    Business Intelligence
  • Gmail
    Email
  • Hootsuite
    Marketing
  • Python
    Programming Languages
  • HSTS
    Security
  • CivicTheme
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Frida's Email Address Formats

Frida uses at least 2 format(s):
Frida Email FormatsExamplePercentage
First@fridababy.comJohn@fridababy.com
78%
First.Last@fridababy.comJohn.Doe@fridababy.com
19%
FLast@fridababy.comJDoe@fridababy.com
1%
Last@fridababy.comDoe@fridababy.com
2%
First@frida.comJohn@frida.com
63%
First.Last@frida.comJohn.Doe@frida.com
20%
Last@frida.comDoe@frida.com
16%
FirstLast@frida.comJohnDoe@frida.com
1%

Frequently Asked Questions

Where is Frida's headquarters located?

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Frida's main headquarters is located at 82 NE 26th St, Ste 101 Miami, Florida 33137, US. The company has employees across 6 continents, including North AmericaEuropeSouth America.

What is Frida's phone number?

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You can contact Frida's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Frida's stock symbol?

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Frida is a publicly traded company; the company's stock symbol is FDOGF.

What is Frida's official website and social media links?

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Frida's official website is frida.com and has social profiles on LinkedInCrunchbase.

What is Frida's NAICS code?

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Frida's NAICS code is 44-45 - Retail Trade.

How many employees does Frida have currently?

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As of October 2025, Frida has approximately 253 employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Ceo: C. H.Chief Executive Officer: C. R.Chief Of Staff To Founder & Ceo: D. B. J.. Explore Frida's employee directory with LeadIQ.

What industry does Frida belong to?

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Frida operates in the Retail industry.

What technology does Frida use?

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Frida's tech stack includes Facebook PixelTableauGmailHootsuitePythonHSTSCivicThemeX-Content-Type-Options.

What is Frida's email format?

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Frida's email format typically follows the pattern of First@fridababy.com. Find more Frida email formats with LeadIQ.

When was Frida founded?

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Frida was founded in 2014.

Frida

RetailUnited States201-500 Employees

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Section iconCompany Overview

Headquarters
82 NE 26th St, Ste 101 Miami, Florida 33137, US
Phone number
Website
frida.com
Stock Symbol
FDOGF
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Frida's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Frida's revenue is estimated to be in the range of $100M$250M

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