Strategic Growth Expanding leadership in sales with a newly appointed Vice President of Sales signals a renewed focus on client acquisition and larger project opportunities, suggesting a prime window for pursuing multi-site commercial, retail, municipal, and industrial bids.

Build Network Strong track record with Metallic Building System’s Authorized Builder Network and recognition as a Top 25 Metal Building Dealer indicates strong supply chain partnerships and a preference for metal-building solutions, presenting cross-sell opportunities to developers and manufacturers.

Regional Focus Serving the southern two-thirds of Wisconsin positions Friede & Associates as a regional contractor well-suited for state- and municipal-funded projects, RFPs, and public-private partnerships in that geography.

Award Warrants Historical Built On Merit awards for collaborative use of ABC members demonstrate a client- and team-centric approach, creating a compelling case study angle for partnering with clients who value integrated, diverse trade participation.

Digital Outreach Active use of CRM and marketing platforms (iCIMS, HubSpot, Brevo, Microsoft 365) suggests readiness for targeted outreach, lead nurturing, and project opportunities; SDRs can leverage these channels to engage general contractors, developers, and municipal buyers.