Strong Regional Presence Friede & Associates primarily serves the southern two-thirds of Wisconsin, indicating a strong regional market focus with opportunities for expanding geographically within and beyond this area.

Diverse Construction Expertise The company's capability to self-perform concrete, carpentry, and steel erection on various project types such as commercial, municipal, and industrial sites presents cross-selling opportunities across multiple construction sectors.

Recognition and Awards Consistent industry awards and recognition for using local industry professionals demonstrate strong local reputation and loyalty, facilitating introductions to new clients through existing project networks.

Growth in Leadership Recent executive hires, including a new vice president of sales, suggest strategic expansion to boost sales, client relationships, and business development efforts in a competitive market.

Industry Position Being recognized as a top metal building dealer and a member of Metallic’s Top 25 indicates industry credibility and potential for partnership opportunities with major suppliers and subcontractors.