Strong Market Presence Friede & Associates serves a broad segment of southern Wisconsin with a solid reputation, evidenced by its recognition as a top 25 metal building dealer nationwide and awards for using industry network connections. This indicates a reputable standing that can be leveraged for expansion into new regional or project markets.

Expanding Leadership Recent hires of vice presidents in sales and business development suggest ongoing growth initiatives and a focus on strengthening client relationships, providing opportunities for targeted sales efforts in expanding or new project sectors.

Technology Utilization The use of multiple advanced advertising and engagement tools indicates a digital-savvy approach that can be tapped into for customized marketing campaigns or digital outreach, increasing outreach efficiency and lead generation.

Potential Industrial Projects Given their self-performed work in concrete, carpentry, and steel erection and their industrial project experience, there is potential for sales opportunities in large-scale industrial construction and municipal infrastructure projects.

Financial Stability With annual revenues estimated between $10 million and $25 million, Friede & Associates demonstrates solid financial health, making them a credible partner for large or recurring contracts and joint ventures within the regional construction market.