Friend of the Sea Email Format

Conservation ProgramsLombardy, Italy11-50 Employees

Friend of the Sea is a conservation program and certification framework launched in 2008 by the World Sustainability Organization. It provides third-party, on-site audits conducted annually by independent certification bodies to verify that products and services respect marine habitats. The program covers a wide range of sectors, including seafood and salt, nutraceuticals, seaweeds, cosmetics, and various tourism and transportation services, and it supports conservation projects protecting species such as dolphins, whales, turtles, sharks, and corals. More than 1,500 companies in over 80 countries rely on its assessment of seafood origins.

Based in Milan, Lombardy, the organization is a relatively small entity within the conservation programs field. In February 2025 it announced the launch of the world's first interactive avatar certification audit system for sustainable fisheries and aquaculture.

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