Growth through Acquisition FrieslandCampina Ingredients is actively expanding its product portfolio and market presence through strategic acquisitions, such as the planned acquisition of Wisconsin Whey Protein Inc., presenting opportunities to offer complementary ingredients and support their integration into new customer solutions.

Innovative Nutritional Products The recent launch of Nutri Whey ProHeat and algae-based DHA powders highlights the company's focus on high-performance, heat-stable, and bioactive ingredients suitable for active, medical, and specialized dietary markets, opening avenues to engage brands seeking cutting-edge nutritional solutions.

Market Engagement Events Participation in industry events like Vitafoods Europe and Natural Products Expo West demonstrates FrieslandCampina's intent to showcase its application expertise and forge relationships with formulators and product developers in the supplement and nutrition markets, providing direct sales prospects.

Collaborative Development Partnerships such as with De Nieuwe Melkboer to develop local milk alternative supply chains and joint development of bioactive proteins reveal opportunities to co-create tailored ingredients and strengthen distribution channels in the plant-based and functional foods sectors.

Focus on Sustainability and Wellness The company's dedication to creating sustainable, nutritious, and health-oriented ingredients aligns well with consumer trends focused on wellness and eco-friendly products, enabling sales efforts targeting brands that emphasize health, sustainability, and personalized nutrition.