Premium Memberships The company's private members-only VIP lounge with fine dining, cigar lounge, and full bar indicates a focus on offering high-end experiences, suggesting opportunities to promote premium membership packages, exclusive events, and luxury merchandise to enhance customer loyalty and increase revenue.

Large Facility Potential With a 43,000-square-foot complex and extensive indoor shooting ranges, there is significant potential for offering specialized training programs, firearm accessories, and technology upgrades like advanced target systems to attract shooting enthusiasts and competitive shooters.

Tech Engagement Utilizing tools such as Google Analytics, Facebook, and Google Tag Manager indicates an active digital marketing presence, presenting opportunities to deploy targeted advertising strategies, improve online booking systems, and enhance customer engagement through digital channels.

Growing Market Operating within the competitive sporting goods manufacturing industry with revenues between one to ten million dollars, there is scope for expanding product lines, retail offerings, or safety and training classes to differentiate from competitors and tap into an increasing firearm and outdoor activity market.

Expansion Opportunities Given the large indoor range and retail space, as well as the focus on specialized facilities, prospects exist for forming strategic partnerships with firearm brands, training organizations, or event hosts to drive foot traffic and diversify revenue streams.