Local family Target nearby construction projects and remodels in Lakewood and surrounding Colorado markets leveraging Front Range Lumber’s 1965 legacy, local trust, and family-owned story to win bids for framing lumber, decking, timber and sheet goods.

Safety credibility Leverage the Pinnacol Assurance Circle of Safety Award to position as a low-risk supplier for project managers and general contractors, appealing to safety-conscious procurement processes and long-term partnerships.

Construction breadth Cross-sell across project types from doors and rooms enlargements to decks and commercial builds by highlighting full-service capabilities, including framing materials, finishes, and deck components.

Digital presence Capitalize on their Drupal/WordPress-based web presence and SEO stack to drive inbound inquiries; propose targeted content and campaigns around common pros needs (framing lumber, hardwoods, cedar, redwood, sheet goods).

Growth opportunities With revenue in the mid-range and a lean team, pursue partnerships for volume discounts, B2B loyalty programs, and preferred supplier arrangements with local builders, remodelers, and regional contractors to win repeat business.