Brand Driven Bundles Leverage Frontier's authorized Brand lineup to create bundled electrical and automation solution kits for OEMs and industrial buyers, enabling faster procurement and a stronger value proposition over competitors.

Regional OEM Growth Capitalize on the Chicago area footprint and longstanding market presence to target regional OEMs and manufacturing facilities with tailored after-market and project-based offerings; emphasize readiness to deliver complex orders with full product breadth.

Digital Commerce Enhance digital selling via Magento storefront and Elasticsearch powered search to provide real-time stock, pricing, and seamless online ordering; integrate with CRM for lead routing and targeted campaigns to capture time sensitive project buys.

Complete Solutions Promote complete product sets spanning motors, control components, enclosures, power distribution and protection to win cross-sell opportunities from existing customers seeking a single supplier for electrical and automation needs.

Local Service Edge Differentiate on service and responsiveness as an independent distributor by offering agile delivery options, vendor managed inventory, and technical support to win mid market OEMs who value local account management.