Wedding and Events Position Frostings as the go-to boutique for weddings, birthdays, and corporate gifts to expand event-related orders beyond standard cupcakes, leveraging their on-site decorating parties and customizable flavors.

Gift and Corporate Leverage Frostings’ reputation for gifts and client hospitality by offering corporate gifting programs, bulk orders for employee rewards, and branded packaging to increase average order value.

Seasonal and Flavors Highlight the extensive flavor library and daily 10-12 flavor options to upsell through limited-time seasonal flavors for promotions, tastings, and special occasion menus that attract repeat business.

Local Partnerships Explore partnerships with local venues, event planners, and retailers (including proximity to Trader Joe's) for cross-promotions, pop-up collaborations, and referrals to broaden customer reach.

Digital Upsell Optimize the online storefront for wedding and party packages, add online gift options, and showcase decorating party experiences to convert browsers into booked events and higher-margin services.