Insights

Plant-based niche Fruitive operates a 100-percent plant-based fast casual concept with ongoing product innovation such as dairy-free gluten-free real fruit ice cream and ProduceBlends. This positions the company to attract partners and suppliers focusing on plant-based, allergen-friendly, and health-conscious offerings.

Sustainability positioning The brand emphasizes health, wellness, and ethical consumer values, suggesting cross-sell opportunities with wellness brands, local farms, and eco-friendly packaging suppliers to deepen partnerships and drive aligned marketing campaigns.

Expansion potential Streaming growth through new DC-area locations historically and ongoing menu innovation indicates viability for franchising, co-branding, or regional expansion deals with landlords, developers, and foodservice distributors.

Tech-enabled marketing Use of digital tools such as Cloudflare, Facebook Pixel, Open Graph, and Cloudflare Insights shows readiness for targeted digital campaigns and data-driven marketing partnerships with ad tech platforms and performance agencies.

Financial foothold Revenue between one and ten million with a lean employee base (11-50) signals a scalable model for partnerships with mid-market suppliers, equipment vendors, and service providers seeking efficient, growth-ready clients with potential for volume-based deals.

Similar companies to Fruitive

Fruitive Tech Stack

Fruitive uses 8 technology products and services including Squarespace, Squarespace Commerce, Microsoft 365, and more. Explore Fruitive's tech stack below.

Media & News

Fruitive's Email Address Formats

Fruitive uses at least 4 email formats:
Fruitive Email FormatsExamplePercentage
First.Last@fruitive.comJohn.Doe@fruitive.com
50%
FL@fruitive.comJD@fruitive.com
25%
Last@fruitive.comDoe@fruitive.com
17%
FLast@fruitive.comJDoe@fruitive.com
8%

Frequently Asked Questions

What is Fruitive's phone number?

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You can contact Fruitive's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fruitive's official website and social media links?

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Fruitive's official website is fruitive.com and has social profiles on LinkedIn.

How much revenue does Fruitive generate?

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As of September 2026, Fruitive's annual revenue is estimated to be $1M - $10M.

What is Fruitive's NAICS code?

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Fruitive's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Fruitive have currently?

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As of September 2026, Fruitive has approximately 15 employees across 1 continents, including North America. Key team members include Shift Manager: G. S., Shift Supervisor: D. L. and Shift Leader: A. L. Explore Fruitive's employee directory with LeadIQ.

What industry does Fruitive belong to?

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Fruitive operates in the Restaurants industry.

What technology does Fruitive use?

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Fruitive's tech stack includes Squarespace, Squarespace Commerce, Microsoft 365, ADP, Stimulus, Klaviyo, Datadog and Cloudflare Bot Management.

What is Fruitive's email format?

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Fruitive's email format typically follows the pattern of First.Last@fruitive.com. Find more Fruitive email formats with LeadIQ.

When was Fruitive founded?

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Fruitive was founded in 2012.
Fruitive logo

Fruitive

RestaurantsVirginia, United States11-50 Employees

Fruitive operates a fast-casual restaurant concept offering 100-percent plant-based meals centered on quality and accessibility. Founded by Gregg Rozeboom, the business grew from a desire to create a space he would feel comfortable bringing his own family to, emphasizing authenticity and kindness in its ambiance, menu, and service. Based in Virginia Beach, Virginia, Fruitive frames its approach around meeting customers where they are and supporting health on their terms.

Its target market comprises health-minded diners seeking plant-based options in a casual setting, with the goal of facilitating healthy choices without sacrificing convenience. In 2019 the company expanded to Washington, D.C., and in 2020 launched ProduceBlends, a line of blended fruit and vegetable beverages, positioning Fruitive within the fast-casual, plant-based segment of the restaurant industry.

Section iconCompany Overview

Phone number
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Fruitive's revenue is estimated to be in the range of $1M - $10M

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