Fruitive Email Format

RestaurantsVirginia, United States11-50 Employees

Fruitive operates a fast-casual restaurant concept offering 100-percent plant-based meals centered on quality and accessibility. Founded by Gregg Rozeboom, the business grew from a desire to create a space he would feel comfortable bringing his own family to, emphasizing authenticity and kindness in its ambiance, menu, and service. Based in Virginia Beach, Virginia, Fruitive frames its approach around meeting customers where they are and supporting health on their terms.

Its target market comprises health-minded diners seeking plant-based options in a casual setting, with the goal of facilitating healthy choices without sacrificing convenience. In 2019 the company expanded to Washington, D.C., and in 2020 launched ProduceBlends, a line of blended fruit and vegetable beverages, positioning Fruitive within the fast-casual, plant-based segment of the restaurant industry.

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