Strategic Partnerships Explore collaboration with Fry’s Market Place leveraging their recent Upside cashback partnership to drive joint marketing tech integrations, data analytics, and loyalty program enhancements that boost customer engagement and basket size.

Market Expansion Leverage Fry’s Market Place’s growth history in Arizona and broader US expansion to propose IT modernization, cloud readiness, and store systems integration services that support multi-site rollout and supply chain optimization.

Analytics & Security Position as a provider of digital analytics, Experience Cloud, and security/compliance solutions to strengthen Fry’s Market Place customer experience, privacy controls, and risk management across their web and in-store channels.

Cost Optimization Offer optimization-focused IT services such as monitoring, performance tuning, and Dynatrace-based observability to improve uptime and reduce operational costs for a mid-market retailer with growing IT spend.

Community & CSR Highlight opportunities to support Fry’s Food community initiatives, enabling technology-driven campaigns or sponsorships that align with their public outreach in education and local charities, creating positive brand impact and shared value.