Digital course leverage Opportunity to upsell Fulcrum’s one-on-one course creation service to small HR and organization development professionals who already run B2B coaching programs, enabling them to scale through ready-to-launch blended digital courses.

Founder-led expertise Sales angle focusing on direct engagement with Diane Kubal, MSOD, the founder and experiential learning expert, offering hands-on support and credibility to transform practitioners into scalable digital course offerings.

Low headcount agility Target solo practitioners or small teams (2-10 employees) who lack in-house digital course development resources, presenting Fulcrum as the turn-key solution to create high-impact programs without DIY risk.

Revenue growth potential Position the service as a path to higher profitability for HR and organization development professionals by expanding reach, increasing course pricing power, and enabling continuous online delivery beyond in-person engagements.

Tech and analytics fit Leverage existing tech stack use (Squarespace, Google tools, analytics) to propose a streamlined setup for clients, with a clear value proposition around data-driven course performance and measurable learner engagement.