Insights

Expansion in Retail Channels Function of Beauty has recently expanded its retail presence by launching products in over 1,800 Walmart stores in addition to existing partnerships with Target and Amazon. This demonstrates an increasing retail footprint and interest from major brick-and-mortar chains, providing opportunities to explore new distribution partnerships or point-of-sale collaborations.

Product Innovation Opportunities The company continuously introduces new product lines, including the PRO Bond Repair Leave-In Treatment and exclusive collections with Sephora. This focus on innovation suggests potential for partnering in product development, co-branded initiatives, or targeted marketing campaigns for new launch Support.

Growing Market Presence Function of Beauty is leveraging strategic partnerships with online giants like Amazon and expanding into physical retail, indicating a strong growth trajectory. Sales teams can target expanded online and offline retail touchpoints to increase distribution and consumer reach.

Focus on Customization and Trends The company's emphasis on personalized hair care solutions aligns with current consumer demand for tailored products, providing opportunities to highlight and upsell custom options, or develop exclusive offerings for specific customer segments and retail partners.

Market Opportunity and Positioning With revenue estimates between 100 to 250 million dollars and collaborations with well-known beauty retailers, there is significant potential for business development to deepen retail partnerships, explore new markets, and craft premium or exclusive product lines to capitalize on its innovative brand positioning.

Function of Beauty Tech Stack

Function of Beauty uses 8 technology products and services including Pepperjam, Visual Website Optimizer, Osano, and more. Explore Function of Beauty's tech stack below.

  • Pepperjam
    Affiliate Advertising Networks
  • Visual Website Optimizer
    Analytics
  • Osano
    Cookie Compliance
  • Handlebars
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Google Sheets
    Office Suites
  • Rebuy Engine
    Personalization
  • C++
    Programming Languages

Function of Beauty's Email Address Formats

Function of Beauty uses at least 2 format(s):
Function of Beauty Email FormatsExamplePercentage
First.Last@functionofbeauty.comJohn.Doe@functionofbeauty.com
47%
First@functionofbeauty.comJohn@functionofbeauty.com
25%
FirstLast@functionofbeauty.comJohnDoe@functionofbeauty.com
17%
Last@functionofbeauty.comDoe@functionofbeauty.com
9%
FirstL@functionofbeauty.comJohnD@functionofbeauty.com
1%
LF@functionofbeauty.comDJ@functionofbeauty.com
1%
LastF@bit.lyDoeJ@bit.ly
86%
First.Last@bit.lyJohn.Doe@bit.ly
10%
First@bit.lyJohn@bit.ly
3%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

Where is Function of Beauty's headquarters located?

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Function of Beauty's main headquarters is located at 116 West Houston Street 5th Floor New York, New York 10102 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Function of Beauty's phone number?

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You can contact Function of Beauty's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Function of Beauty's official website and social media links?

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Function of Beauty's official website is bit.ly and has social profiles on LinkedInCrunchbase.

How much revenue does Function of Beauty generate?

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As of February 2026, Function of Beauty's annual revenue is estimated to be $12B.

What is Function of Beauty's NAICS code?

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Function of Beauty's NAICS code is 31-33 - Manufacturing.

How many employees does Function of Beauty have currently?

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As of February 2026, Function of Beauty has approximately 116 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: M. B.Chief Financial Officer: R. H.Chief Marketing Officer: M. T.. Explore Function of Beauty's employee directory with LeadIQ.

What industry does Function of Beauty belong to?

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Function of Beauty operates in the Manufacturing industry.

What technology does Function of Beauty use?

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Function of Beauty's tech stack includes PepperjamVisual Website OptimizerOsanoHandlebarsjQuery UIGoogle SheetsRebuy EngineC++.

What is Function of Beauty's email format?

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Function of Beauty's email format typically follows the pattern of First.Last@functionofbeauty.com. Find more Function of Beauty email formats with LeadIQ.

When was Function of Beauty founded?

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Function of Beauty was founded in 2015.

Function of Beauty

ManufacturingNew York, United States51-200 Employees

At Function of Beauty, we are #BeautyNerds. We are scientists, developers, engineers, data-driven marketers, and consumer-centric experts. We formulate products based on your hair type. We saw an opportunity to improve the way that people experience beauty. And we continue because we see the growing impact we can have on our consumers, communities, and planet.

Section iconCompany Overview

Headquarters
116 West Houston Street 5th Floor New York, New York 10102 United States
Phone number
Website
bit.ly
NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Function of Beauty's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Function of Beauty's revenue is estimated to be in the range of $100M$250M

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