Refillable Product Launch Murad recently launched refillable skin care products, showcasing a commitment to sustainability. This could be leveraged as a unique selling point to attract eco-conscious consumers and tap into the growing market for sustainable beauty products.

New Marketing Campaigns The out-of-home marketing campaigns by Murad signify a proactive approach to engage consumers in key cities like New York City and Los Angeles. Sales teams can capitalize on this increased brand visibility to drive product awareness and potentially boost sales in these regions.

Product Innovation Continuous product launches like the Rapid Relief Acne Sulfur Mask collection and Retinal ReSculpt Overnight Treatment highlight Murad's focus on innovation. Sales reps can highlight these new offerings to spark customer interest and drive sales through upselling or cross-selling opportunities.

Broad Spectrum SPF Launch The introduction of the Correct & Protect Serum Broad Spectrum SPF 45 showcases Murad's commitment to skin protection. Sales professionals can emphasize the benefits of this product in skincare routines, tapping into the growing demand for products with sun protection factors.

Online Presence Expansion By launching a TikTok channel, Murad has shown an understanding of evolving consumer engagement trends. Sales teams can utilize this platform to reach a younger demographic, creating opportunities to convert social media followers into loyal customers through targeted promotions and influencer collaborations.