Sustainable Packaging Murad's launch of refillable skin care products showcases a commitment to sustainability, presenting an opportunity for eco-conscious customers who prioritize reducing waste in beauty routines.

Out-of-Home Marketing The out-of-home marketing campaigns by Murad in cities like New York City and Los Angeles offer a chance to reach a wider audience and increase brand visibility, potentially driving sales and brand awareness.

Innovative Product Development The continuous launch of innovative skincare products like the Rapid Relief Acne Sulfur Mask and Retinal ReSculpt Overnight Treatment presents unique selling points and opportunities to cater to diverse customer needs and preferences.

Advanced Skincare Solutions The launch of products such as the Correct & Protect Serum Broad Spectrum SPF 45, incorporating advanced ingredients and technologies, positions Murad at the forefront of skincare innovation, appealing to customers seeking high-performance solutions.

Digital Marketing Expansion Murad's expansion into digital platforms like TikTok signifies a modern approach to marketing, providing an avenue to engage with younger demographics and influencers, potentially translating into increased product visibility and sales.