All in One Function Point provides an all in one agency management platform that unifies workflow, projects, operations and financials, with QuickBooks integration and built in BI reporting. This enables agencies to replace multiple tools with a single system and offers a compelling value proposition for growth minded SMBs in creative services.

Growth Upsell Strong adoption from over five hundred agencies demonstrates a scalable model with room to upsell. Agencies as they grow can add modules such as Proofing and enhanced business intelligence to deepen usage, increasing revenue per customer.

Ecosystem Fit The company already leverages a partner ecosystem including Ashore App for proofing and Salesforce in its stack, and offers QuickBooks integration. There is an opportunity to expand integrations with popular marketing and accounting tools to strengthen stickiness and create cross sell opportunities for agencies.

Leadership Change Leadership changes in 2022 with a new CEO signal potential strategic pivots and new budget for platform development. Engaging the leadership with a modern product roadmap could accelerate renewals and expansion within the existing agency base.

Market Position Market positioning as a agency specific PSA tool differentiates Function Point from general project management platforms such as Smartsheet or Wrike. Targeting creative agencies with built in financials and reporting presents a clear sales angle to CFOs and PMs in SMBs seeking a consolidated solution.