Power protection Furman, a Nice brand specializes in professional power conditioning and distribution products and recently launched the Merit Z Series Power Conditioners at InfoComm 2026, presenting a clear cross-sell and upsell opportunity to AV integrators, broadcast facilities, and IT infrastructure managers seeking reliable power protection.

BlueBOLT cloud With a cloud-based energy management platform (BlueBOLT) and a broad line of energy management solutions, there is potential to upsell customers into integrated energy monitoring and remote management services for commercial spaces, studios, and high-end home theatres.

Market expansion Recent press coverage around new Merit Z Series at InfoComm 2026 indicates active market expansion into AV and IT professional segments, suggesting timing is favorable for outreach to integrators, installers, and pro audio/video networks.

Industry credibility As a long-standing player since 1974 with recognized power tech like Multi-Stage Protection and True RMS Regulation, Furman can leverage reliability credentials to approach enterprise acoustic installations, post production facilities, and broadcast houses seeking durable, trusted power solutions.

Global footprint fit Despite a small company size, Furman aligns with mid-market and enterprise-grade providers (comparable to mid-tier peers in energy management and AV power) and can pursue partnerships with system integrators and value-added distributors to scale reach and revenue with existing Nice umbrella.