Expanding Service Range Furniture Options offers not only furnished apartments but also options to purchase furniture and accessories, creating opportunities to upsell for clients seeking both short-term rentals and long-term ownership solutions.

Geographic Reach With offices across multiple major Midwestern cities, there is potential to develop regional partnerships and customized marketing efforts tailored to local market needs to increase occupancy and sales.

Diverse Product Offering The company's inclusion of linens, housewares, appliances, and electronics broadens the sales opportunities by catering to customers looking for comprehensive move-in solutions, enabling cross-selling across categories.

Digital Presence A robust online platform supported by SEO and secure technologies presents an opportunity to enhance digital marketing strategies, attract more clients, and generate additional sales through e-commerce expandability.

Industry Positioning Operating in a competitive market with companies like Brook Furniture Rental and Rent-A-Center, Furniture Options can leverage its local expertise and large inventory to differentiate and target corporate clients or relocation services seeking flexible rental options.