Insights

Omni-channel reach Rent-A-Center operates a broad omni-channel platform with over 2,400 units across the US, Mexico and Puerto Rico, plus a growing e-commerce component. This presents cross-selling opportunities to existing in-store customers via digital channels and to online shoppers through integrated promotions and financing options.

Flexible financing leverage The company specializes in flexible payment and lease-to-own models. This positions them to partner with manufacturers and retailers seeking aligned financing solutions for big-ticket items, expansions into new categories, or customer segments with limited access to traditional credit.

Data-driven underwriting Recent initiatives emphasize data analytics in underwriting and automation. Sales opportunities exist in offering partnership data services, credit-risk collaboration, and analytics-driven demand forecasting for merchant partners and franchisees.

Asset-light expansion With a mix of company-owned stores and numerous franchise locations, there is room to bolster franchising partnerships, accelerate coast-to-coast coverage, and introduce revenue-sharing models with suppliers and local lenders to expand shelf space and product categories.

Durable cash flow Stable cash generation from store rentals and fees alongside a dividend-ready profile signals resilience. This can be leveraged to propose multi-year, co-marketing, or co-financing arrangements with suppliers, offering predictable revenue streams for partners during economic fluctuations.

Similar companies to Rent-A-Center

Rent-A-Center Tech Stack

Rent-A-Center uses 8 technology products and services including Optimizely, Facebook Ads, Microsoft Advertising, and more. Explore Rent-A-Center's tech stack below.

Media & News

Rent-A-Center's Email Address Formats

Rent-A-Center uses at least 4 email formats:
Rent-A-Center Email FormatsExamplePercentage
First.Last@rentacenter.comJohn.Doe@rentacenter.com
94%
FLast@rentacenter.comJDoe@rentacenter.com
3%
F.Last@rentacenter.comJ.Doe@rentacenter.com
1%
FirstLast@rentacenter.comJohnDoe@rentacenter.com
2%

Frequently Asked Questions

What is Rent-A-Center's stock symbol?

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Rent-A-Center is a publicly traded company; the company's stock symbol is RCII.

What is Rent-A-Center's official website and social media links?

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Rent-A-Center's official website is rentacenter.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Rent-A-Center generate?

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As of August 2026, Rent-A-Center's annual revenue is estimated to be $1B - $10B.

What is Rent-A-Center's NAICS code?

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Rent-A-Center's NAICS code is 44-45 - Retail Trade.

How many employees does Rent-A-Center have currently?

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As of August 2026, Rent-A-Center has approximately 7.9K employees across 5 continents, including North America, Asia and Europe. Key team members include Vice President Franchise Development: C. O., Vice President Human Resources: D. C. and Vice President - Franchising: M. L. Explore Rent-A-Center's employee directory with LeadIQ.

What industry does Rent-A-Center belong to?

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Rent-A-Center operates in the Retail industry.

What technology does Rent-A-Center use?

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Rent-A-Center's tech stack includes Optimizely, Facebook Ads, Microsoft Advertising, Crazy Egg, WordPress, OneTrust, Salesforce and WP Engine.

What is Rent-A-Center's email format?

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Rent-A-Center's email format typically follows the pattern of First.Last@rentacenter.com. Find more Rent-A-Center email formats with LeadIQ.

How much funding has Rent-A-Center raised to date?

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As of August 2026, Rent-A-Center has raised $396M in funding. The last funding round occurred on Dec 09, 2022.
Rent-A-Center logo

Rent-A-Center

RetailTexas, United States5001-10000 Employees

Rent-A-Center operates as an omni-channel platform providing flexible financing for big-ticket purchases through its Rent-A-Center and Acima brands. By combining store-based and digital channels, it enables customers to access rental-to-own options with flexible payment terms. The company serves consumers across the United States, Mexico, and Puerto Rico through a network of company-branded stores and online channels, and it is headquartered in Plano, Texas. In 2023, the parent company underwent a corporate name change to Upbound Group, Inc., with Upbound functioning as an enterprise brand. The business is positioned in retail as a provider of technology-driven financial solutions aimed at expanding financial opportunity for its customers who seek flexible alternatives to traditional credit.

Section iconCompany Overview

Stock Symbol
RCII
NAICS Code
44-45 - Retail Trade
Employees
5001-10000

Section iconFunding & Financials

  • $396M

    Rent-A-Center has raised a total of $396M of funding over 3 rounds. Their latest funding round was raised on Dec 09, 2022 as a Post IPO Equity.

  • $1B - $10B

    Rent-A-Center's revenue is estimated to be in the range of $1B - $10B

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