Insights

Growth via Partners Rent-A-Center operates through company stores, franchises, and its Acima financing network across the U.S., Mexico, and Puerto Rico, signaling ample opportunities to expand merchant partnerships and lender collaborations. A sales play could include offering Acima's BNPL financing as a turnkey solution to new retailers, along with onboarding and marketing support to accelerate adoption. This multi-channel footprint creates a broad market to cross-sell financing, analytics, and technology services to existing partners and new merchants.

Digital Growth Engine With a significant e-commerce share and a strategic shift toward cloud-based, technology-driven financial solutions, there is demand for integrated digital offerings. Potential sales angles include marketing technology partnerships, advertising services, site optimization, checkout integrations, and fraud prevention tools that align with Rent-A-Center's omnichannel strategy. Partners can benefit from co-branded campaigns and data-driven customer experiences that boost approvals and reduce delinquencies.

International Expansion International expansion potential in Mexico and Puerto Rico presents a sales angle to provide market-entry services, localization of BNPL, and franchise support. A partner program could help scale store openings, supply chain, and regulatory compliance, providing technology-enabled financing and underwriting as a service to new markets.

Analytics Driven Underwriting Analytics and data-driven underwriting appear core to the business. There is an opportunity to monetize advanced analytics, data platforms, and risk-modeling capabilities to banks, fintechs, and large retailers seeking to optimize credit risk and portfolio performance. Propose data partnerships, workflow automation, and API-enabled analytics that improve approvals and reduce losses.

Franchise Enablement The sizeable franchise network offers a channel to sell technology platforms, point-of-sale systems, marketing, inventory management, and loyalty tools to franchised partners. There are opportunities to bundle Acima financing for customer accounts at franchised stores and run joint marketing initiatives with partners to accelerate store performance.

Similar companies to Rent-A-Center

Rent-A-Center Tech Stack

Rent-A-Center uses 8 technology products and services including Microsoft Advertising, TrackJS, Amazon CloudFront, and more. Explore Rent-A-Center's tech stack below.

  • Microsoft Advertising
    Advertising
  • TrackJS
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • SQL
    Database
  • Webpack
    Development
  • Microsoft PowerPoint
    Editors
  • Apple iCloud Mail
    Email
  • Yoast SEO
    Search Engines

Media & News

Rent-A-Center's Email Address Formats

Rent-A-Center uses at least 1 format(s):
Rent-A-Center Email FormatsExamplePercentage
First.Last@rentacenter.comJohn.Doe@rentacenter.com
94%
FLast@rentacenter.comJDoe@rentacenter.com
3%
F.Last@rentacenter.comJ.Doe@rentacenter.com
1%
FirstLast@rentacenter.comJohnDoe@rentacenter.com
2%

Frequently Asked Questions

Where is Rent-A-Center's headquarters located?

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Rent-A-Center's main headquarters is located at 5501 Headquarters Drive Plano, Texas 75024 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Rent-A-Center's stock symbol?

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Rent-A-Center is a publicly traded company; the company's stock symbol is RCII.

What is Rent-A-Center's official website and social media links?

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Rent-A-Center's official website is rentacenter.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rent-A-Center generate?

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As of June 2026, Rent-A-Center's annual revenue is estimated to be $4.3B.

What is Rent-A-Center's NAICS code?

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Rent-A-Center's NAICS code is 44-45 - Retail Trade.

How many employees does Rent-A-Center have currently?

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As of June 2026, Rent-A-Center has approximately 7.8K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. B.Vice President Franchise Development: C. O.Vice President Human Resources: D. C.. Explore Rent-A-Center's employee directory with LeadIQ.

What industry does Rent-A-Center belong to?

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Rent-A-Center operates in the Retail industry.

What technology does Rent-A-Center use?

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Rent-A-Center's tech stack includes Microsoft AdvertisingTrackJSAmazon CloudFrontSQLWebpackMicrosoft PowerPointApple iCloud MailYoast SEO.

What is Rent-A-Center's email format?

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Rent-A-Center's email format typically follows the pattern of First.Last@rentacenter.com. Find more Rent-A-Center email formats with LeadIQ.

Rent-A-Center

RetailTexas, United States5001-10000 Employees

Rent-A-Center operates as an omni-channel platform providing flexible financing for big-ticket purchases through its Rent-A-Center and Acima brands. By combining store-based and digital channels, it enables customers to access rental-to-own options with flexible payment terms. The company serves consumers across the United States, Mexico, and Puerto Rico through a network of company-branded stores and online channels, and it is headquartered in Plano, Texas. In 2023, the parent company underwent a corporate name change to Upbound Group, Inc., with Upbound functioning as an enterprise brand. The business is positioned in retail as a provider of technology-driven financial solutions aimed at expanding financial opportunity for its customers who seek flexible alternatives to traditional credit.

Section iconCompany Overview

Headquarters
5501 Headquarters Drive Plano, Texas 75024 United States
Stock Symbol
RCII
NAICS Code
44-45 - Retail Trade
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Rent-A-Center's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Rent-A-Center's revenue is estimated to be in the range of $1B$10B

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