Insights

Expanding Customer Base Rent-A-Center serves over one million customers across more than 1,800 stores and nearly 400 franchise locations, indicating a broad potential market for additional financing solutions, extended product offerings, or targeted marketing campaigns to increase customer engagement and loyalty.

Digital Engagement With approximately 25 percent of revenue coming from e-commerce and ongoing investments in digital transformation, there are opportunities to develop innovative online payment, leasing, and financing options tailored to digitally active consumers.

Segment Cross-Selling The company’s segments, including Rent-A-Center and Acima, show different levels of growth and customer engagement. Cross-selling initiatives could leverage established relationships to promote new lease-to-own products or financial services to existing customers within these segments.

Market Resilience Despite economic headwinds and industry challenges, Rent-A-Center's focus on flexible payment options and risk management demonstrates capacity to attract customers seeking affordable and adaptable financing solutions, creating opportunities to upsell appealing lease plans or value-added services.

Geographic Opportunities With operations in the United States, Puerto Rico, and Mexico, there are significant opportunities for tailored sales strategies to expand in underpenetrated regions or develop region-specific products that cater to diverse consumer preferences and financial needs.

Similar companies to Rent-A-Center

Rent-A-Center Tech Stack

Rent-A-Center uses 8 technology products and services including Microsoft Advertising, TrackJS, Google Hosted Libraries, and more. Explore Rent-A-Center's tech stack below.

  • Microsoft Advertising
    Advertising
  • TrackJS
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Securiti
    Data Security
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Apple iCloud Mail
    Email
  • Yoast SEO
    Search Engines

Media & News

Rent-A-Center's Email Address Formats

Rent-A-Center uses at least 1 format(s):
Rent-A-Center Email FormatsExamplePercentage
First.Last@rentacenter.comJohn.Doe@rentacenter.com
94%
FLast@rentacenter.comJDoe@rentacenter.com
3%
F.Last@rentacenter.comJ.Doe@rentacenter.com
1%
FirstLast@rentacenter.comJohnDoe@rentacenter.com
2%

Frequently Asked Questions

What is Rent-A-Center's stock symbol?

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Rent-A-Center is a publicly traded company; the company's stock symbol is RCII.

What is Rent-A-Center's official website and social media links?

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Rent-A-Center's official website is rentacenter.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rent-A-Center generate?

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As of December 2025, Rent-A-Center's annual revenue is estimated to be $5B.

What is Rent-A-Center's SIC code NAICS code?

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Rent-A-Center's SIC code is 7359 - Equipment Rental and Leasing, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Rent-A-Center have currently?

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As of December 2025, Rent-A-Center has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. B.Vice President Human Resources: D. C.Vice President Of Operations Support: G. A.. Explore Rent-A-Center's employee directory with LeadIQ.

What industry does Rent-A-Center belong to?

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Rent-A-Center operates in the Retail industry.

What technology does Rent-A-Center use?

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Rent-A-Center's tech stack includes Microsoft AdvertisingTrackJSGoogle Hosted LibrariesSecuritiMySQLCart FunctionalityApple iCloud MailYoast SEO.

What is Rent-A-Center's email format?

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Rent-A-Center's email format typically follows the pattern of First.Last@rentacenter.com. Find more Rent-A-Center email formats with LeadIQ.

Rent-A-Center

RetailTexas, United States10001+ Employees

At Rent-A-Center, we're passionate about what we do and who we serve. We all work hard to create the best possible life for ourselves and our families – to enjoy the American dream – and we empower our customers with the ability to enjoy that same dream. We put the buying power in our customers’ hands through flexible payment options so they can enjoy big-ticket items the way they want, when they want. 
 
Our coworkers embody our family values and play an individual role in making our customers’ dreams come true.  With the opportunity to make a difference from day one, our coworkers enjoy rewarding careers and the ability to advance quickly.  Our commitment to a better life for our customers and coworkers has kept us at the top of the rent-to-own industry, and we're looking for people who share our passion.

Today, Rent-A-Center employs about 13,000 people nationwide who serve more than one million customers. Rent-A-Center owns and operates 1,800 stores in 50 states, Washington, D.C., and Puerto Rico and has nearly 400 franchise locations. We are headquartered in Plano, Texas, and part of the Upbound Group portfolio of companies.

Section iconCompany Overview

SIC Code
7359 - Equipment Rental and Leasing, Not Elsewhere Classified
Stock Symbol
RCII
NAICS Code
44-45 - Retail Trade
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Rent-A-Center's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Rent-A-Center's revenue is estimated to be in the range of $1B$10B

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