Insights

Large store footprint Rent-A-Center operates over 1,700 company-owned stores plus nearly 300 franchises across the U.S., D.C., and Puerto Rico, presenting abundant regional sales opportunities through partnered promotions, cross-selling of financing options, and localized campaigns.

Omni-channel reach With a broad omni-channel model spanning both physical stores and e-commerce, there are multiple touchpoints to upsell flexible payment plans, extended warranties, and bundled equipment offers to customers who prefer digital channels.

Diverse segments Key segments include Rent-A-Center, Acima, franchising, and Mexico operations, suggesting cross-sell potential for underwriting and financing solutions, as well as expansion through franchised partnerships in new markets.

Cash flow leverage Consistent cash flow generation and a focus on efficiency initiatives indicate opportunities to propose enhanced financing, data-driven underwriting analytics, and partner financing programs that can improve merchant liquidity.

Data-driven growth Significant investments in data analytics, underwriting enhancements, and technology leadership create a selling point for analytics-as-a-service partnerships, fraud/risk management tools, and digital platform integrations.

Similar companies to Rent-A-Center

Rent-A-Center Tech Stack

Rent-A-Center uses 8 technology products and services including The Trade Desk, Facebook Pixel, Akamai, and more. Explore Rent-A-Center's tech stack below.

  • The Trade Desk
    Advertising
  • Facebook Pixel
    Analytics
  • Akamai
    Content Delivery Network
  • MySQL
    Database
  • Webpack
    Development
  • Apple iCloud Mail
    Email
  • Microsoft 365
    Email
  • Akamai Bot Manager
    Security

Media & News

Rent-A-Center's Email Address Formats

Rent-A-Center uses at least 1 format(s):
Rent-A-Center Email FormatsExamplePercentage
First.Last@rentacenter.comJohn.Doe@rentacenter.com
94%
FLast@rentacenter.comJDoe@rentacenter.com
3%
F.Last@rentacenter.comJ.Doe@rentacenter.com
1%
FirstLast@rentacenter.comJohnDoe@rentacenter.com
2%

Frequently Asked Questions

What is Rent-A-Center's stock symbol?

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Rent-A-Center is a publicly traded company; the company's stock symbol is RCII.

What is Rent-A-Center's official website and social media links?

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Rent-A-Center's official website is rentacenter.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rent-A-Center generate?

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As of July 2026, Rent-A-Center's annual revenue is estimated to be $1B - $10B.

What is Rent-A-Center's NAICS code?

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Rent-A-Center's NAICS code is 44-45 - Retail Trade.

How many employees does Rent-A-Center have currently?

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As of July 2026, Rent-A-Center has approximately 7.8K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Vice President Franchise Development: C. O.Vice President Human Resources: D. C.Vice President - Franchising: M. L.. Explore Rent-A-Center's employee directory with LeadIQ.

What industry does Rent-A-Center belong to?

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Rent-A-Center operates in the Retail industry.

What technology does Rent-A-Center use?

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Rent-A-Center's tech stack includes The Trade DeskFacebook PixelAkamaiMySQLWebpackApple iCloud MailMicrosoft 365Akamai Bot Manager.

What is Rent-A-Center's email format?

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Rent-A-Center's email format typically follows the pattern of First.Last@rentacenter.com. Find more Rent-A-Center email formats with LeadIQ.

How much funding has Rent-A-Center raised to date?

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As of July 2026, Rent-A-Center has raised $396M in funding. The last funding round occurred on Dec 09, 2022.
Rent-A-Center logo

Rent-A-Center

RetailTexas, United States5001-10000 Employees

Rent-A-Center operates as an omni-channel platform providing flexible financing for big-ticket purchases through its Rent-A-Center and Acima brands. By combining store-based and digital channels, it enables customers to access rental-to-own options with flexible payment terms. The company serves consumers across the United States, Mexico, and Puerto Rico through a network of company-branded stores and online channels, and it is headquartered in Plano, Texas. In 2023, the parent company underwent a corporate name change to Upbound Group, Inc., with Upbound functioning as an enterprise brand. The business is positioned in retail as a provider of technology-driven financial solutions aimed at expanding financial opportunity for its customers who seek flexible alternatives to traditional credit.

Section iconCompany Overview

Stock Symbol
RCII
NAICS Code
44-45 - Retail Trade
Employees
5001-10000

Section iconFunding & Financials

  • $396M

    Rent-A-Center has raised a total of $396M of funding over 3 rounds. Their latest funding round was raised on Dec 09, 2022as a post_ipo_equity.

  • $1B - $10B

    Rent-A-Center's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $396M

    Rent-A-Center has raised a total of $396M of funding over 3 rounds. Their latest funding round was raised on Dec 09, 2022as a post_ipo_equity.

  • $1B - $10B

    Rent-A-Center's revenue is estimated to be in the range of $1B - $10B

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