Webstore Growth Gustave A Larson Co launched a GoHVACR webstore and continues to enhance functionality to streamline buying. This signals a robust digital procurement channel with contractor customers ready to shop online. Sales opportunity: position as a primary source for online orders, promote digital catalogs and bundled online promotions, and offer API/EDI integrations to manufacturers and large buyers.

Refrigeration Focus Refrigeration represents a strong portion of Larson's business, underscoring deep ties to refrigeration equipment and parts. This creates openings to partner with refrigeration OEMs, expand SKU assortments, and tailor marketing and pricing to refrigeration customers. Sales opportunity: propose exclusive lines, volume discounts, and bundled service offerings for refrigeration components and service parts.

Strategic Partnerships Existing collaborations with FieldEdge and Service Fusion, along with the GPS Ed youth apprenticeship program, show a commitment to integrated software and workforce development. Sales opportunity: upsell additional Larson Business Solutions components, expand field service tools, and co-market to contractors to drive higher adoption and loyalty.

Midwest Leader The company is positioned as a leading private distributor in Wisconsin with a strong regional footprint. This can attract manufacturers seeking reliable Midwest distribution and channel reach. Sales opportunity: approach equipment brands for exclusive Midwest distribution rights, joint marketing, and demand-generation programs based on regional leadership.

ERP Strategy The use of Epicor Prophet 21 and other modern tools indicates readiness for system-integrated selling and data sharing with suppliers. Sales opportunity: offer product catalogs and real-time pricing feeds, seamless e-commerce and order processing integrations, and value-added services aligned with ERP workflows to improve fulfillment and margins.