Established Expertise G&R has a long-standing reputation in the market research industry since 1948, with a robust history of innovating research techniques and shaping advertising messaging, positioning them as a trusted partner for brands seeking advanced audience insights.

Comprehensive Methodologies The company's unique toolkit combines online, real-world, mobile, and neuro-physiological research solutions, enabling them to provide highly detailed and nuanced audience segmentation and messaging optimization—valuable for clients aiming to refine their advertising strategies.

Market Niche Focus Specializing in advertising effectiveness and brand storytelling, G&R appeals to advertisers, agencies, and consultants seeking to improve communication results, presenting opportunities to target companies investing in innovative marketing campaigns.

Growth Potential With a revenue range of $10M to $25M and a moderate employee base, G&R shows scalable potential for sales expansion among mid-sized marketing and media firms looking for sophisticated research solutions.

Digital Engagement Utilizing a strong tech stack with tools like Google Tag Manager, Facebook integrations, and mobile research solutions, G&R is well-positioned to serve tech-savvy clients aiming to leverage digital and neuro-physiological data to enhance advertising impact.