Aracade Focus Target commercial and residential arcade operators with bundled game packages, leveraging Game Room Guys’ extensive catalog of pinball, bubble hockey, pool tables, and accessory parts to upsell to existing route operators and new venue installations.

Service Excellence Position after-sales support and in-house technicians as a differentiator for enterprise customers needing reliable maintenance, parts supply, and rapid service for coin-operated machines across Michigan and neighboring regions.

Integrated Solutions Offer end-to-end solutions including game procurement, parts, accessories, and route servicing for operators expanding locations, leveraging NetSuite for seamless order management and customer lifecycle tracking.

Growth Signals Capitalize on growth in entertainment venues and home game rooms by presenting scalable purchase options, financing partnerships, and ongoing equipment refresh programs to sustain recurring revenue from recurring customers.

Tech Enablement Utilize their tech stack and data capabilities to run targeted campaigns (email, retargeting, and site analytics) aimed at commercial venues, arcades, bars, and entertainment centers to convert inquiries into orders.