NIL Expansion Leverage Gameday Spirit’s ongoing NIL merchandise initiatives and limited-edition collections with universities to pitch exclusive product drops, partner-led co-branded campaigns, and campus activations that boost in-store and online demand.

University Partnerships Target expansion opportunities with additional Big 10 and mid-major programs based on existing university partnerships (Illinois, Indiana, Purdue, Northwestern, Ball State, Ohio University) to broaden licensed product catalogs, in-venue selling, and e-commerce management services.

Gameday Ecosystem Capitalize on omnichannel strengths spanning retail, e-commerce, in-venue sales, and team site management by proposing turnkey solutions such as drop-in storefronts, event activations, and seamless payment options (Apple Pay, Google Pay) for enhanced fan experiences.

Customization Velocity Offer rapid-design, limited-edition releases and exclusive collections tied to college events and NIL initiatives to drive urgency and repeat purchases, supported by targeted email/SMS campaigns via Klaviyo and Mailchimp.

Growth Readiness Position Gameday Spirit as a scalable partner for additional university partnerships and regional retailers, highlighting established revenue footprint and possible cross-sell of production capabilities, e-commerce site management, and in-venue merchandising services.