Insights

Market Rebranding Opportunity With the recent rebranding of Tricolor California Auto Group to GANAS AUTO GROUP and its focus on serving the Hispanic market, there is a strategic opportunity to offer marketing and branding solutions tailored to this demographic, emphasizing cultural resonance and customer engagement.

Expanding Customer Experience GANAS AUTO aims to enhance its customer experience with broader product offerings, creative financing, and innovative rewards, presenting an opportunity to provide customer loyalty platform solutions, financing technologies, or dealership management tools that support these initiatives.

Dealership Network Growth Operating five dealerships in the Greater Los Angeles area, GANAS AUTO is positioned for expansion, suggesting potential partnerships in dealership infrastructure, inventory management, and local advertising services to support their growth strategy.

Financial Position Context Despite its recent restructuring and layoffs, GANAS AUTO's revenue range of 25 to 50 million dollars indicates a mid-sized operation that could benefit from financial services, inventory financing, or supply chain improvements to optimize profitability.

Technology and Innovation GANAS AUTO’s focus on evolving customer-centric initiatives and continuous improvement presents an opportunity for technology providers to supply digital marketing, customer relationship management, and sales platform solutions aimed at driving loyalty and operational efficiency.

Ganas Auto Tech Stack

Ganas Auto's Email Address Formats

Ganas Auto uses at least 2 format(s):
Ganas Auto Email FormatsExamplePercentage
FLast@ganasauto.comJDoe@ganasauto.com
94%
FirstL@ganasauto.comJohnD@ganasauto.com
3%
First.Last@ganasauto.comJohn.Doe@ganasauto.com
3%

Frequently Asked Questions

Where is Ganas Auto's headquarters located?

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Ganas Auto's main headquarters is located at 11705 Valley Boulevard el Monte, California 91732 United States. The company has employees across 3 continents, including North AmericaAsiaSouth America.

What is Ganas Auto's phone number?

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You can contact Ganas Auto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Ganas Auto's official website and social media links?

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Ganas Auto's official website is tricolor.uno and has social profiles on LinkedIn.

What is Ganas Auto's SIC code NAICS code?

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Ganas Auto's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Ganas Auto have currently?

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As of June 2026, Ganas Auto has approximately 81 employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Sales Assistant: R. G.Auto Mechanics: S. S.Salesperson: A. H.. Explore Ganas Auto's employee directory with LeadIQ.

What industry does Ganas Auto belong to?

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Ganas Auto operates in the Motor Vehicle Manufacturing industry.

What is Ganas Auto's email format?

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Ganas Auto's email format typically follows the pattern of FLast@ganasauto.com. Find more Ganas Auto email formats with LeadIQ.

When was Ganas Auto founded?

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Ganas Auto was founded in 2015.

Ganas Auto

Motor Vehicle ManufacturingCalifornia, United States51-200 Employees

Tricolor California Auto Group is now GANAS AUTO GROUP.

As a result of the successful completion of a management-led buyout of Tricolor California Auto Group from Serent Capital in June, the Company will be re-branded as GANAS AUTO GROUP.  

Inspired by an aspiration to create the most powerful retail auto brand serving the Hispanic market, GANAS is focused on executing a vision which in many respects can be described as Tricolor v2.0.  Respecting its roots, GANAS will continue the commitment to deliver the highest quality product possible while applying a continuous improvement approach.  Moreover, GANAS intends to enhance and evolve its model to attain new standards for the customer experience---a broader product offering, more creative financing solutions, and an innovative customer-centric rewards program.  

GANAS AUTO GROUP currently operates 5 dealerships in the greater Los Angeles area.

The term "GANAS" originates from the Spanish verb "ganar" which means literally "to win".   Additionally, "con ganas" means "with enthusiasm, with effort, with heart".  Clearly, the magnitude of the opportunity for this brand in California will compel the Company to embody its new name as it pursues this vision.

GANAS AUTO...
¡HAGAMOS CAMINO!

Section iconCompany Overview

Headquarters
11705 Valley Boulevard el Monte, California 91732 United States
Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Ganas Auto's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Ganas Auto's revenue is estimated to be in the range of $25M$50M

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