Expanding Fleet Garenta’s rapid growth with over 1000 employees and a widespread presence across cities and airports indicates a substantial and expanding vehicle fleet, creating opportunities for partnerships in fleet management and maintenance services.

Diverse Clientele Catering to both corporate and individual customers with tailored short-term rental solutions presents avenues for developing customized service packages and cross-selling specialized vehicle options.

Technology Adoption Utilizing advanced digital tools such as Hotjar and Facebook Pixel demonstrates a focus on online customer engagement and targeted marketing, opening possibilities for innovative digital advertising collaborations.

Financial Growth With revenues estimated between $100 million and $1 billion, Garenta’s financial scale suggests potential for premium service collaborations and luxury vehicle rental partnerships aimed at high-end clients.

Industry Positioning Being part of Çelik Motor and positioned as a leading local vehicle rental brand offers prospects for strategic alliances with automotive suppliers and technology providers to enhance service offerings.